Creating an EPK is your golden ticket to garnering press coverage, booking gigs, and so much more. EPKs, “resumes” of the music industry, give professionals in the music industry a glimpse of your accomplishments and value.
If you’re an indie artist looking to take your career to the next level, keep reading; and we’ll show you the basics of creating a stand-out EPK.
What is an EPK?
An EPK, Electronic Press Kit, is a professional music career portfolio you can send to booking agents, tastemakers, blogs, venues, promoters, music supervisors, A&R, and many other music industry pros for marketing purposes.
These kits include everything needed for music gatekeepers to understand your artistry, what you offer, and why you matter. And most of all, an EPK is a toolkit to help the industry promote you well.
An EPK is one of the most essential tools you need as a professional artist.
You need an EPK if you want press coverage for your upcoming projects, to land gigs, to display professionalism, and reach music gatekeepers in the industry.
What do you put in an EPK?
It goes without saying that one of the primary ingredients of an EPK is your music. This is the time to present your best foot forward. Avoid sharing any demos or work tapes, all songs in your EPK should be professionally mixed and mastered.
Showcase some of your best songs not only creatively, but also in terms of success. For instance, which songs have the most streams or video views?
Has any song been featured in a commercial? Have your song won any songwriting contests?
You can always add your full discography of music, but if you have songs that have created a buzz in any significant way, these are the best songs to place at the top of your EPK.
It’s important to note: it is better to present links for readers to preview and download the full track if desired, as opposed to attaching large files. Some promoters will be turned off by any large files they have to download.
Photos are a very important element of an EPK. Quality, high-resolution photos are a must. If you do not have any professional photos of you or your band, it may be worth the investment to schedule a professional photoshoot.
Here are a variety of photos you should include in your EPK to get it up to par:
Live Concert Photos
Vertical and Horizontal Photos
Black & White Photos
Album or single album art
Your artist Logo
All your photos should be at least 600 pixels wide, and a minimum of 300 dpi.
A great bio may be the most important element of an EPK. This is because your story as an artist is essential to marketing yourself well. Your bio should be authentic, unique, concise, and impressive to the promoter.
> What sparked your career?
> What are your influences?
> What is your message to the world?
> What makes you unique?
Remember, with an EPK, you are writing for people experienced in the industry. Think of what matters to music reps. Your artist bio should detail previous or upcoming releases, achievements, shows at prestigious venues, and impressive music stats.
If this sounds too intimidating to write, you can always find a professional to write it for you. There are some great resources to find writers on sites like Fiverr or Freelancer.
If you really want an EPK that stands out and impresses the industry, show them your music is already creating a buzz.
Were you featured or interviewed on any blogs or online magazines?
Have you had any notable reviews or testimonials you would like to share?
Have you won any awards?
Performed in prestigious festivals?
Or charted on any industry music lists?
If your answer is yes to any of these questions, you definitely want to include those instances in your EPK. This will build a lot of social proof by showing there are other professionals in the industry who vouch for you.
If you don’t have many reviews or press coverage yet, it can also be valuable to include things like social media posts that have gone viral or an impressive number of followers.
Bonus Tip: Including logos of any media resources you’ve been featured on next to each review can really make your EPK glow.
Today in the media, video content is king.
Music supervisors and promoters really like to see how well you can connect with an audience. Videos are a great way to give them a glimpse of your energy and personality. So if you have any clips of live performances or audience interactions, it can be a huge perk for marketing yourself.
You can also include your latest music videos, lyric videos, and BTS videos.
There is nothing more appealing to a marketer, or press writer than an artist with a well-established brand. The design of your EPK is another way to show who you are and tell your story. This should not be taken lightly. Having a consistent design, color theme, and font is not only professional but essential to helping promoters market your brand.
But don’t sweat it if you aren’t necessarily someone with the best eye for design; finding designs can be as simple as browsing through Canva templates or just hiring a designer to create a brand kit for you.
However you decide to design, make sure the design shouts modern, sleek, and fresh. It should also be consistent with the rest of your media, like your socials, logo, and website.
Most of all, try to keep the design clean and clear. Emphasize areas that really make you shine, and keep the colors easy on the eyes. You don’t want to give anyone a reason to be confused by your EPK. Focus the design on what you really want to communicate to people in the industry about your artistry.
Calendar and Contact Info
One last great addition to your EPK is an updated calendar of upcoming events. Including a calendar in your EPK can impress industry reps with your regularly booked schedule.
If you only have a few upcoming gigs, instead of creating a calendar, just list the dates somewhere clearly in your EPK.
It is also important to make it easy for promoters to reach you. Clearly provide your email and contact number, or your management team’s contact details.
Once you have completed putting together your EPK, it’s time to share and promote it. You can add a page or link to the EPK on your website, place the link in the bio of your socials, or share it in an email blast.
Creating an EPK can appear to be a daunting task, but it is one of the best ways to get your music career to the next level. There is nothing worse than being presented with a great opportunity, and not being prepared. Having an EPK in place gives you a great head start on helping industry reps promote you and showcase your value. So make sure to always keep your EPK updated and fresh with new content.